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Ten years ago(perhaps five years ago?), mobile phone is only good for making voice calls and sending messages. Nowadays, the use of mobile phone is changing dramatically as it has became a more and more integrated platform, and more and more end-users largely consider their mobile devices not only as communication tools but also entertaining and business tools. One consequence of this change is that we have witnessed more and more content being consumed in mobile phone and lots of mobile applications which requires fast bandwidth being developed.
However, this might create real problems for end-users as well as network operators. Openwave CEO Ken Denman mentioned in his latest post(http://www.mobilemarketingmagazine.co.uk/) that “as mobile video consumption continues to rise and new devices such as the iPad become more widely available, consumers will continue to demand more and more from their mobile devices. However, many network providers won’t have the physical infrastructure to keep pace. And If this issue is not addressed soon, consumers will suffer as services grind to a halt.”.
Also, this problem might be bigger than we thought because it has been proved that data gridlock can not be addressed simply by adding capacity to the network, as Ken Denman mentioned that “operators are facing the prospect of seeing their traffic grow faster than the rate at which they can add capacity.”.
One solution I can think of here is to fasten the development pace of L-TE, which is inherently faster than 3G network, and has much bigger network capacity. However, the challenge here is that will operators and government or FCC be able to reach an agreement in time before the problem of data gridlock is getting out of control? And also, standard change means huge investments and potentially the sunset of 3G era. Will network operators be willing to take the chance for the sake of consumers and users?
Title: get me a job!
Summary: In these series of podcasts, ziwen liu, who is current master student of digital media at University of Washington wants to share his professional as well as academic experience with anyone who is interested recommending him a job and HR people. In the first episode of the podcast, ziwen’s high school life and early decision as choosing digital media as his future major and career will be shared.
Key words: University of Washington, Ziwen Liu, Digital Media
About the author:
Long aspiring to being an entrepreneur, Liu began as an undergraduate organizing 15 classmates to produce a DVD “Hail Under the Sunshine.” He took part in Harvard University’s summer program, “English for Global Business,” and has worked on web sites for a car-distributing company in southern China. He has a BA from Guangdon University of Technology. For the next 1.5 year, he will be doing his first master degree in communication in digital media in University of Washington.
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Looking for your detailed feedbacks~
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Book Review on the Victorian Internet
In the Victorian Internet, Tom gives us a historical review of the innovative technology – telegraph in the 19th century, and its far-reaching impacts on the world afterwards. Telegraph was no doubt the disruptive technology in the early 19th Century. According to the author, prior to the electrical telegraph, all but very small amounts of information could be moved only as fast as physical transportation could travel at maximum speed of a few miles per hour. However, the invention and application of telegraph freed communication from the constraints of geography, and it isolated the message from physical movements of objects or the process. (more…)
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Statement of intent
This paper will firstly look at the past and present of phone industry in China to get a sense how did the industry evolve, and what factors might contribute to someone substituting their cell phones for home phones. Then, this paper will discuss possible future blueprints of the mobile industry in China: Is it possible for incumbents or entrants to focus on low-end cell phone markets to satisfy overshot customers and bring in more non-users? If they do so, how current users or competitors will react to the change, and what might be challenges and benefits? Last but not least, government, as the main non-market force in China, what possible impacts they might have on this process.
Initial Reference
Cell phone users frustrated. (2008, November). Communications News, Retrieved January 14, 2009, from Communication & Mass Media Complete database.
Clayton, M. Christensen. (2004). Seeing What Is Next. Publishers: Harvard Business School Publishing Corporation.
Winston, B., & Winston, B. (1998). Media technology and society: A history : from the telegraph to the Internet. London: Routledge.
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1 As Winston puts it in his book, the invention of technologies should be seen as evolutionary processes rather than revolutionary processes. It seems to me that somehow contradicts with the definition of disruptive innovation described in Seeing What Is Next. In this case, if we define sustaining innovation as an evolutionary process involves understandings of the past technologies or innovations, how do we appropriately interpret disruptive innovation using Winston’s model?
2 Can we apply the model introduced by Winston into the Internet, and how do we interpret the application of Internet through this model.
3 If the supervening social necessity determines the fate of prototypes of technologies, how do we explain innovative technologies that actually contradict with certain social needs, such as technologies to produce deadly weapons?
In TV That Watches You: The Prying Eyes of Interactive Television, the author makes a comparison between traditional TV and interactive TV appeared in recent years. The author points out that interactive TV is technically advance than traditional TV, but might represent a new threat to personal privacy in America because advertisers might take advantage of its strong date-collecting and data-analyzing capability to create more personal ads, and large corporations might be able to pinpoint the location of each citizen who installed with a ITV. Another disadvantage mentioned in the article is the chance to increase citizens’ impulse purchasing due to ITV’s strong interactive nature.
As I see, it is true that ITV might be threatening America’s personal privacy and leading to the impulse purchasing action, but ITV is more powerful in bringing convenience to people’s life.
With ITV, people might have a better chance to really find out what kind of merchandise they care for because of ITV’s strong interactive capability and advertisers’ more targeted marketing strategies. Most people will choose to skip or ignore the traditional TV ads. A dominant reason to that fact is that most traditional TV ads are trying to sell potential customers with something they don’t really need or care for. However, as the author mentioned in the article that Advertisers might analyze date collected from “black box” launching more precise and targeted marketing strategies based on individual preference. In this case, as users of ITV, they might not only be able to enjoy the show on ITV, but also they have a chance to find out merchandise that they’re interested in. Even if they don’t, they can either choose to ignore or skip the ads. So, it is not difficult to find out ads on ITV might no longer as redundant as traditional TV ads. However, as the author indicates in the article, ads on ITV do increase the chance of impulse purchasing which is surely against the best interest of each citizen. To prevent this, I suppose that regulations should be established to restrict the ads’ time, and forbid personal manipulation on the ads.
Without a doubt, ITV is a double-edge sword might be hurting people as well as benefiting them. However, as a citizen, we at least have the right to choose whether use it or not, and decide if it is necessary to sacrifice personal privacy for greater convenience and joyness brought by ITV. From my point of view, protecting personal privacy is not just each citizen’s duty, but also the government. I believe that there will be a way to bypass the likelihood of being monitored while without sacrificing the convenience brought by ITV and other social media tools.
