Ziwen Liu’s course blog for the MCDM


Reading reflection on Week 8_ media monopoly
February 24, 2009, 1:00 am
Filed under: Evolution&Trends in Digital Media

Bagdikian made an interesting argument that both national politics and most of the country’s commercial media have created the notion that social and economic well-being are in a state of conflict. To support this statement, he provides evidence that how does the major media take advantage of their monopolistic position to make money by selling commercial ads to corporation and broadcasting unhealthy but eye-ball attractive TV programs. Therefore, the democracy and the public interesting of untied states were suffered. (more…)



Questions for Week 7′s reading_the tragedy of commons
February 15, 2009, 2:34 am
Filed under: Evolution&Trends in Digital Media

1 How do we appy the notion of the Tragedy of Common into the digital world?

2 According to the author, raising the price (tax) could be a potential solution to the tragedy of commons. However, this feasible solution seems to favor rich rather than commons.  If it works all, another solution to prevent the polarization of the allocation of resource  must be come forward, and what could it be?

3 According to the author, coersion is another solution to the tragedy of common. Corporate social responsibility is a disputable topic in business world. However, conforming to social responsibility seems to be unprofitable to corporations in many senses and coercing social responsibility might further worsen the situation of financial crisis. So, should governors or admonistrators coerce corporate social responsibility?



Reflection on Discussion Group
February 3, 2009, 11:49 pm
Filed under: Evolution&Trends in Digital Media

It was  a bit embarrassing that I have to read for most of time, but still a lot of meaningful discussion was going on. Through discussing with peer who have different professional backgrounds, I get to understand some  facts or examples that I’ve missing in the reflection.  We talked a lot about how organizations are going to tackle with disruptive technologies under the financial crisis age. I disagreed that building seperate organization was a practical solution to disruptive technology during the financial crisis age, so did most of participants. However, We failed to come up with a solution to this problem. I guess I will keep an eye on how large organizations will tackle with this problem in the future.

Thanks to all participants for sharing unique perspectives with me, it has been great experience for me to talk and share views with you guys!



Questions for Christensen’s Whither Moore’s Law
February 2, 2009, 8:09 pm
Filed under: Evolution&Trends in Digital Media

1 During the financial crisis, creating a separate organization to grapple with disruptive innovation seems to be rather irrational and impractical move. In this case, how should large organizations react to the disruptive innovation under the age of financial crisis?

 

2 what is the applicable difference between vacuum tube, transistor and semiconductor?

 

3 How to judge the right moment for new entrants to jump into the big market to compete against incumbents?



Reading reflection on Disruptive Technologies
January 26, 2009, 2:12 pm
Filed under: Evolution&Trends in Digital Media

When new business model or technologies emerge, leading companies are very likely to lose their leading position of their industries. According to the author, two reasons could be responsible for the situation. On one hand, bureaucracy, arrogance, tired executive blood, poor planning, and short-term investment have all played a role. On the other hand, the more accountable reason is that based on the RPV theory, leading companies’ rational and strategic choices in staying at the mainstream market which brings them the most profit will eventually lead to the neglection or underestimation of the power of disruptive technologies. In this case, the author indicates that for leading companies who want to stay at the top position of their industries, developing bifurcate organization to explore and grasp the power of innovative technologies is the only option. (more…)



One Sample APA Style Citation from online-database
January 13, 2009, 9:53 pm
Filed under: Evolution&Trends in Digital Media

Cell phone users frustrated. (2008, November). Communications News, Retrieved January 14, 2009, from Communication & Mass Media Complete database.

This article provides an insight about why cell phone users are frustrated with this communication tool, and it could be used as an example in my paper.



One of my bad ppt examples
January 13, 2009, 6:47 pm
Filed under: Evolution&Trends in Digital Media | Tags:
It was at my last quarter’s class – digital democracy. I was trying to introduce the impact of viral video on the latest campaign. However, I sort of mess it up by creating vague and verbose ppt slides.

 

. It was not good due to three reasons:

1 The layout was not well designed – typically black and white style, no graphics, pics and diagrams.

 

2 slide after slide, it was filled up with tons of text. As a result, audience had to diverse their attention from the presentation to those slides.

3 I was Providing chunks of information and repeat findings, and there was not so many original findings.  



Preliminary Project Idea
January 12, 2009, 11:27 pm
Filed under: Evolution&Trends in Digital Media

Cell phone has become the necessity in China right now. According to MIIT, by the end of Sep. 2008, cell phone users have reached 6883400 million in China, and the number is rising at 17.51% per year. That number exceeds the total amount of cell phone users in European countries. However, what hides behind that amazing number is that quite a lot of cell phone users are unsatisfied with their cell phones. When I was in China, I often heard my friends complaining that the interface and functionalities of the cell phone are getting more and more complicated, and they consider cell phone only as a basic communication tool which should only be used to make phone calls and send SNS. Meanwhile, some of my friends enjoy using functionalities provided by cell phones, such MP-3, internet, video camera, and different kinds of widgets, and even they consider the development pace of cell phone should be accelerated.   (more…)



Reflection on seeing what is next- introduction
January 11, 2009, 3:22 pm
Filed under: Evolution&Trends in Digital Media

In the introduction part of Seeing What is Next, the author introduce three theories of innovation, which refers to disruptive innovation, the RPV(resources, processes, and values) and value chain evolution theories. (more…)




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